legitima offers both targeted and long-term strategic support.
Our services are modular and tailored to the maturity, urgency, and complexity of each situation.

We intervene by offering:
Audit of overall legitimacy
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Analysis of political legitimacy

legitima politis

Legitimation strategy consulting
Executive advisory and sparring
Influence and institutional relations
Image
Media

Audit of overall legitimacy

  • Map, understand and reinforce the perceived legitimacy of an organization (internally and externally) by analyzing expectations, perceptions, and vulnerabilities across all relevant spheres.
  • this audit goes beyond political positioning. It integrates the views of:
    • internal stakeholders (employees, governance, unions)
    • external stakeholders (clients, public authorities, civil society, media, partners, regulators)
    • the general public

Analysis of political legitimacy

  • Winning the hearts and minds of decision-makers

  • A "politís" approach: Politics in the sense of political parties but also civil society, organizations, and institutions.

  • Transforming political framework into powerful narratives

legitima politis

Legitimation strategy consulting

  • Supporting communication & public affairs teams
    • Translating strategic insights into consistent messaging
    • Supporting media, institutional and internal communication
    • Providing narrative guidance in sensitive or exposed contexts
  • Acting as a strategic partner over time
    • Long-term advisory for executives and teams
    • Monitoring of legitimacy-related risks and opportunities
    • Alignment of internal and external discourses
  • Ensuring coherence and continuity
    • Follow-up on legitimacy KPIs
    • Coordination with PR firms, agencies and spokespersons
    • Regular strategic reviews and scenario analysis

Executive advisory and sparring

  • Strategic sparring partner
  • Decision-making support
  • Mobilization of internal and external expertise

Influence and institutional relations

  • Building relationships with key actors:
    · Public authorities
    · Media
    · Regulators
    · Civil society
  • Advisory in sensitive or crisis contexts
  • Reputation and exposure management

Image

legitima supports individuals and organizations exposed to media scrutiny:

  • Media coverage analysis
  • Strategic advisory on public visibility and presence
  • Media training
  • Mobilization of expert communicators and advisors

Media

legitima provides dedicated support for media organizations:

  • Contribution to the development of a strong and coherent editorial identity, aligned with brand values
  • Analysis and recommendations on economic models: subscriptions, advertising, philanthropy, branded content, events, etc.
  • Support in change management (mergers, strategic pivots)
  • Consulting on digital transformation
  • Strategic positioning within the media and political ecosystem