legitima is a strategy consulting firm specialized in issues of legitimacy

We help organisations, companies and institutions evaluate, structure, and strengthen their position

within their political, economic, social and cultural environment

legitima supports:

  • Large public or semi-public institutions
  • Regulated sectors
  • Mission-driven companies and cultural institutions
  • Organizations facing controversy or public scrutiny
  • Economic actors operating in politically unstable environments

"Legitimacy is defined as the perception that an organization’s actions are appropriate, acceptable, or desirable within a socially constructed system of norms, values, and beliefs. "

Suchman, 1995

We intervene:

Legitimacy is what allows an organization to make decisions that people can respect, even if they don’t fully agree with them.

The real issue is not what to say, but whether you have the right to speak. It’s not about visibility — it’s about acceptability.

legitima develops long-term positioning, influence, and legitimacy strategies to support organizational resilience and continuity

They trust us:

EBU | Czech Radio | Czech Television | ZDF | Swedish Radio