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November 21, 2025
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“La Poste, UBS, SBB and SRG: Staying the course amid contradictions” (Article AGEFI)

Between performance and legitimacy, major Swiss institutions face contradictory demands. By Gilles Marchand Let us consider some emblematic Swiss companies that have shaped the country’s history,  La […]
November 21, 2025
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La Poste, UBS, CFF et SSR: tenir le cap face aux contradictions (article AGEFI)

Entre performance et légitimité, les grandes institutions suisses affrontent des injonctions contradictoires. Gilles Marchand Prenons quelques grandes entreprises suisses emblématiques qui marquent l’histoire de ce pays. Par […]
October 27, 2025
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“Legitimacy is the foundation of media sustainability” (interview – HEC Montréal)

Interview with Gilles Marchand, the Former Director- General of SRG SSR, the Swiss Public Service broadcasting, Director of the “Media Philanthropy Initiative” at the University of Geneva and founder […]
October 26, 2025
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Legitimacy in the Face of Adverse Winds (article ORF)

Gilles Marchand -Former CEO of SRG (Swiss Broadcasting Corporation), Director of the Media & Philanthropy Initiative (IMP) at the University of Geneva- GCP, and founder of legitima, a strategic legitimacy […]
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