{"id":2572,"date":"2025-10-02T18:49:23","date_gmt":"2025-10-02T18:49:23","guid":{"rendered":"https:\/\/legitima.ch\/?p=2572"},"modified":"2025-11-21T08:34:55","modified_gmt":"2025-11-21T08:34:55","slug":"leidar-and-legitima-launch-joint-offering-to-strengthen-corporate-and-institutional-legitimacy","status":"publish","type":"post","link":"https:\/\/legitima.ch\/fr\/leidar-and-legitima-launch-joint-offering-to-strengthen-corporate-and-institutional-legitimacy\/","title":{"rendered":"Leidar and legitima launch joint offering to strengthen corporate and institutional legitimacy\u00a0(press release)"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><em>Les deux cabinets de conseil en strat\u00e9gie, bas\u00e9s en Suisse et \u00e0 port\u00e9e internationale, unissent leurs expertises afin d\u2019accompagner les entreprises et institutions \u00e9voluant dans des environnements complexes et instables.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Gen\u00e8ve, Suisse \u2013 le 2 octobre 2025 -<\/strong>&nbsp;Cette offre s\u2019adresse avant tout aux entreprises et institutions dont l\u2019existence, la mission ou la cr\u00e9dibilit\u00e9 sont mises \u00e0 l\u2019\u00e9preuve, que ce soit en raison de choix strat\u00e9giques, de l\u2019\u00e9volution des attentes soci\u00e9tales et normatives, ou d\u2019un \u00e9cart croissant entre leur intention et la perception de leur environnement. Elle vise \u00e0 clarifier leur cap strat\u00e9gique, \u00e0 restaurer leur capacit\u00e9 d\u2019action, et \u00e0 repenser en profondeur leurs modes d\u2019engagement avec l\u2019ensemble de leurs parties prenantes.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/leidar.com\/\">Leidar<\/a>\u00a0, cabinet international de communication et d\u2019affaires publiques bas\u00e9 \u00e0 Gen\u00e8ve, accompagne les dirigeants dans la d\u00e9finition de leur cap strat\u00e9gique, et le d\u00e9ploiement de campagnes d\u2019influence \u00e0 l\u2019\u00e9chelle globale.<\/li>\n\n\n\n<li><a href=\"https:\/\/legitima.ch\/fr\/\">legitima<\/a>\u00a0, cabinet suisse sp\u00e9cialis\u00e9 dans les enjeux de l\u00e9gitimit\u00e9, propose des diagnostics approfondis, une lecture strat\u00e9gique des vuln\u00e9rabilit\u00e9s institutionnelles et propose des outils de l\u00e9gitimation.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Selon Lukasz Bochenek, directeur g\u00e9n\u00e9ral de Leidar,<em>\u00ab Cette collaboration combine l\u2019exp\u00e9rience de Leidar dans le conseil en strat\u00e9gie \u00e0 celle de de legitima sur les enjeux de l\u00e9gitimit\u00e9, en particulier dans le secteur public ou parapublic.  L\u2019instabilit\u00e9 du contexte dans lequel \u00e9voluent les organisations les contraint \u00e0 red\u00e9finir leurs modes d\u2019engagement avec leurs parties prenantes, voire \u00e0 regagner leur confiance. Ce n\u2019est plus un luxe, c\u2019est une question de survie. \u00bb<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The new offering is aimed particularly at companies and institutions whose very existence, mission or credibility is being tested by strategic decisions, shifting societal and regulatory expectations, or widening gaps between intent and external perception.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It seeks to clarify strategic direction, restore capacity to act and reimagine how organisations engage with all their stakeholders.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Leidar and legitima are bringing clients an integrated approach rooted in decades of experience advising and leading public and private institutions. The partnership offers:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>legitimacy audits<\/li>\n\n\n\n<li>analysis of political and societal fault lines<\/li>\n\n\n\n<li>benchmarking of values, mission, and vision<\/li>\n\n\n\n<li>definition of a clear strategic direction (North Star) and development of legitimacy narratives<\/li>\n\n\n\n<li>support for leaders in sensitive, polarised or exposed contexts<\/li>\n\n\n\n<li>design and execution of stakeholder engagement strategies with policymakers, media, regulators and civil society<\/li>\n\n\n\n<li>monitoring systems that combine human expertise with AI-driven tools<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Gilles Marchand, founder of legitima, added: \u201c<em>Too many organisations still believe performance alone is sufficient. But in regulated, exposed or politically sensitive sectors, it does not guarantee resilience or continuity. Legitimacy has become a strategic imperative. We want to address the root causes of legitimacy loss while, through this partnership, offering concrete levers to restore dialogue and acceptance.\u201d<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Together, Leidar and legitima deliver support built on a deep understanding of political, regulatory and institutional dynamics in Switzerland, Europe, the US and at the global level.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>About Leidar<\/strong><br>Leidar is an international leadership and corporate affairs consultancy, headquartered in Geneva with offices in Brussels, London, Oslo, Washington, New York, Singapore and Dubai. Leidar supports organisations in defining their strategic direction, managing complex issues, and mastering their communications and engagement needs. The firm works across sectors including energy, public health, aviation, shipping, and sustainability.<br><a href=\"http:\/\/www.leidar.com\/\">www.leidar.com<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>About legitima<\/strong><br>legitima is a Swiss strategy consultancy specialising in legitimacy issues. It advises companies and institutions exposed to complex political, social, or regulatory environments marked by conflicting demands. Founded by Gilles Marchand, Director of the Media Philanthropy Initiative at the University of Geneva and former CEO of SRG SSR, the Swiss public service media, legitima draws on a network of experts in Switzerland, France and Canada to help organisations think through, structure and strengthen their institutional position.<br><a href=\"https:\/\/legitima.ch\/fr\/\">www.legitima.ch<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Two Switzerland-based strategy consultancies with international reach are combining their expertise to support businesses and institutions operating in complex and unstable environments. Geneva, Switzerland, 2 October<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>","protected":false},"author":1,"featured_media":2578,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2572","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/legitima.ch\/fr\/wp-json\/wp\/v2\/posts\/2572","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/legitima.ch\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/legitima.ch\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/legitima.ch\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/legitima.ch\/fr\/wp-json\/wp\/v2\/comments?post=2572"}],"version-history":[{"count":0,"href":"https:\/\/legitima.ch\/fr\/wp-json\/wp\/v2\/posts\/2572\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/legitima.ch\/fr\/wp-json\/wp\/v2\/media\/2578"}],"wp:attachment":[{"href":"https:\/\/legitima.ch\/fr\/wp-json\/wp\/v2\/media?parent=2572"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/legitima.ch\/fr\/wp-json\/wp\/v2\/categories?post=2572"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/legitima.ch\/fr\/wp-json\/wp\/v2\/tags?post=2572"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}