{"id":2536,"date":"2024-04-16T07:23:57","date_gmt":"2024-04-16T07:23:57","guid":{"rendered":"https:\/\/legitima.ch\/?p=2536"},"modified":"2025-07-04T07:31:31","modified_gmt":"2025-07-04T07:31:31","slug":"algorithms-politics-and-the-media","status":"publish","type":"post","link":"https:\/\/legitima.ch\/fr\/algorithms-politics-and-the-media\/","title":{"rendered":"Algorithmes, politique et m\u00e9dias"},"content":{"rendered":"<p class=\"wp-block-paragraph\">An engaging roundtable discussion, organized as part of the&nbsp;<em>Visions du R\u00e9el<\/em>&nbsp;festival\u2014with SRG as media partner\u2014brought together Simone de Montmollin (FDP National Councillor), author Giuliano da Empoli, and myself, moderated by journalist Romaine Jean. It was an opportunity to assess the role of social networks, their impact on politics, and the responsibility of the media.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Algorithms, Politics and the Media<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Da Empoli, author of&nbsp;<em>The Wizard of the Kremlin<\/em>&nbsp;(Gallimard, Folio), recounted Vladimir Putin\u2019s rise to power in a gripping novel that vividly captures the inner workings of the Russian state machinery at the time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But we were in Nyon to discuss another of his books: an essay,&nbsp;<em>The Engineers of Chaos<\/em>&nbsp;(JC Latt\u00e8s, Folio), dedicated to a potent and troubling mix, as the author describes it: rage and algorithms.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In other words, society is fragmenting and becoming more individualistic; personal grievances sharpen and spread endlessly, unfiltered, across social media. These grievances are carefully analyzed by \u201cengineers of chaos,\u201d who then send highly targeted messages designed to strike at the heart of their audiences and sway their votes. To achieve this, these engineers have devised sophisticated mechanisms based on data processing. And it is in this way, for example, that Brexit triumphed, or that the Five Star Movement and Donald Trump came to power.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It is also in this way that algorithms, placed in skilled hands, are casting heavy clouds over democracy\u2014across Europe and the wider world.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The next question then arises: what role can the media play? Can they counterbalance this disturbing trend, maintain social cohesion, address political issues effectively, and contribute to the health of democracy?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is a highly controversial topic. And it is true that the increasingly precarious economic situation of the media\u2014both public and private\u2014does little to make the task easier.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Today, the legitimacy of the media, which is itself being called into question, rests largely on their ability to deliver independent and balanced reporting, to provide a useful space for public debate, and to offer cultural content capable of creating a shared narrative.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This means fighting against the new \u201cattention economy,\u201d which thrives on clashes and emotional reactions, under the illusion that this will somehow retain a fleeting audience\u2014like sand slipping through an open hand.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It is far better to engage now with young audiences and help them navigate this digital world, where it will become ever harder to distinguish truth from falsehood.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It is also essential to do everything possible to rebuild \u201cvirtual village squares\u201d\u2014open yet secure spaces where people can exchange ideas in a way that is adversarial, respectful, informed, and constructive.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This was the rich menu of our thought-provoking discussion\u2026 to be continued! Thanks to&nbsp;<em>Visions du R\u00e9el<\/em>&nbsp;and its president Raymond Loretan for taking this initiative.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"576\" src=\"https:\/\/legitima.ch\/wp-content\/uploads\/2024\/04\/1713091570923-768x576-1.jpg\" alt=\"\" class=\"wp-image-2543\" srcset=\"https:\/\/legitima.ch\/wp-content\/uploads\/2024\/04\/1713091570923-768x576-1.jpg 768w, https:\/\/legitima.ch\/wp-content\/uploads\/2024\/04\/1713091570923-768x576-1-500x375.jpg 500w, https:\/\/legitima.ch\/wp-content\/uploads\/2024\/04\/1713091570923-768x576-1-300x225.jpg 300w, https:\/\/legitima.ch\/wp-content\/uploads\/2024\/04\/1713091570923-768x576-1-100x75.jpg 100w, https:\/\/legitima.ch\/wp-content\/uploads\/2024\/04\/1713091570923-768x576-1-480x360.jpg 480w\" sizes=\"auto, (max-width:767px) 480px, (max-width:768px) 100vw, 768px\" \/><\/figure>","protected":false},"excerpt":{"rendered":"<p>Une int\u00e9ressante table ronde, organis\u00e9e dans le cadre du Festival Visions du r\u00e9el \u2013 dont la SSR est partenaire m\u00e9dia-, a r\u00e9uni Simone de Montmollin (Conseill\u00e8re nationale PLR), l\u2019auteur Guiliano da Empoli,<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>","protected":false},"author":1,"featured_media":2535,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2536","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/legitima.ch\/fr\/wp-json\/wp\/v2\/posts\/2536","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/legitima.ch\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/legitima.ch\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/legitima.ch\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/legitima.ch\/fr\/wp-json\/wp\/v2\/comments?post=2536"}],"version-history":[{"count":0,"href":"https:\/\/legitima.ch\/fr\/wp-json\/wp\/v2\/posts\/2536\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/legitima.ch\/fr\/wp-json\/wp\/v2\/media\/2535"}],"wp:attachment":[{"href":"https:\/\/legitima.ch\/fr\/wp-json\/wp\/v2\/media?parent=2536"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/legitima.ch\/fr\/wp-json\/wp\/v2\/categories?post=2536"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/legitima.ch\/fr\/wp-json\/wp\/v2\/tags?post=2536"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}